At IRN, we know the value of football news in commercial radio. So when details of Man City's last minute swoop for Robinho broke, this is how we compared on an hourly basis with Sky News Radio:
At 0100, IRN led with reax from the Manchester City supporters group. Sky ran copy.
At 0200, on IRN you heard City boss Mark Hughes, on Sky just copy again.
At 0300, IRN used more from the supporters group, on Sky News Radio you would have heard copy.
Sky News Radio only began leading with the footie sale of the century at 0700 - SIX HOURS after IRN.
WELL DONE to newsreader/reporter Steve Holden who was at the helm of this overnight shift.
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