The Ofcom report on the explosion of mobile phone usage and how they're are now more important to many people than their TVs had radio talkability written all over it. IRN seized on the story and produced a range of audio throughout the crucial breakfast period.
0600 IRN Audio with Ofcom in quality. Sky News Radio - no copy or audio.
0700 IRN Phono with Vodafone spokeswoman. Sky News Radio - copy.
0800 IRN Alt Ofcom. Sky News Radio - no copy.
0900 IRN Alt Vodafone. Sky News Radio - no copy.
It took Sky News Radio until 1000 to broadcast audio with a talking head from Ofcom.
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