MUCHO MADONNA

Madonna's about to celebrate her 50th birthday this weekend and IRN's Showbiz Desk has been preparing for this music news landmark. Whenever a member of the team's been out at a premiere or doing celebrity one-to-ones,they've been harvesting views about the icon. Three days ahead of Madonna's big day IRN sent out twenty five cuts, giving stations plenty of time to prepare coverage. Big name IRN audio included Madonna herself (saying being 50's no big deal) and her friend Gwyneth Paltrow. Stations also received mixed and dry cuts of Sarah Jessica Parker, George Clooney and Helen Mirren amongst many others. IRN Showbiz Editor Lina Mahdavi's extremely proud, "IRN's Madonna coverage truly sparkles. This has been a big project for the Showbiz Desk - weeks of planning have really paid off".